Double Digit Click Through Rates For Google AdWords

Discover How & Why To Get Double Digit CTRs    

Many businesses want to generate more enquiries and sales via their websites. Possibly the easiest way to do this is by generating Pay Per Click (PPC) search traffic using Google AdWords. Now if you have tried this yourself you may have experienced Click Through Rates (CTR) of less than 1%. This is quite typical and yet it can be very frustrating for novice AdWords users to know how to improve this.

What Does A Low Click Through Rate Mean?
Put simply it means that there is a poor connection between the search term entered and your Advert. Only a small proportion of people searching on your bid keyword are clicking on your advert and hence through to your website.

Why does this matter?
Well this first obvious reason why it matters is because you are missing most of the people who searched for your products or services who didn’t click on your advert. So a 1% CTR means that 99% of the searcher for your bid term didn’t click your Advert or get to your website.

It also matters because Google awards you a Quality Score (QS) for your bid keyword + Advert combination. This Quality Score certainly includes Click Through Rate as a key determinant. The result of having good Quality Scores is that you pay less for each click than someone with the same bid keyword and a lower Quality Score.
So the bottom line is Good CTR = More Clicks at a Lower Cost Per Click

How do you get a good Click Through Rate?

We have developed a system that works for us and here it is:-

1. Try to think like a potential searcher or buyer when developing your AdWords Campaign.
2. Be Laser Focussed When you generate Keyword Lists
3. Turn the keywords you reject into Negative Keywords
4. Keep Keywords in single word or very focussed Ad Groups
5. Use the various different keyword match types available.
6. Write Compelling Adverts using the search keyword
7. Make sure that the Adverts address the searcher’s intent
8. Have a clear Call To Action in each Advert
9. Construct at least two Adverts per Ad Group and split test then against each other
10. Use AdWords Tools and AdWords Editor to Construct Your Campaigns.

The Google Adwords Double Digit Click Through Rate Proof
Here is an example of what The PPC Management Company has achieved using this system:-

So if you are struggling with less than 1% CTRs Contact Us for Help.