How much does PPC Advertising cost?

As much or as little as you want

• Campaign Creation

You can create Google AdWords Campaigns yourself, but we wouldn't recommend it if you are a novice. Instead use the PPC Management Company do it for you. If however you choose the D.I.Y. approach then your set-up costs will be the value of your time (£/$?) and a small first time set-up fee from Google (£5 currently).

• Click Through Costs

Click costs with Google depend mainly on two factors:-                    

1) How competitive your market is e.g. how many rival bidders                                                    2) The Google Quality Score of your advertising 

• Ongoing Campaign Bid Management & Optimisation

Nobody creates a campaign on day one that cannot be improved! To maximise your Return On Investment it will be necessary to:-                                                                                                            1) Continually monitor & adjust your keyword bids                                                                  2) Improve Advert Texts to boost Clicks & enquiries.                                                                      3) Disable poor keywords add negatives & test new ones.                                                       4) Study and use analytical reports to improve performance.

If you have the time(?) you can of course do this all yourself or you may prefer a Certified Google AdWords Professional from the PPC Management Company to do it for you.

If you are ready to get started now and new to Google AdWords then click the Go button to see our starter programmes.