Google AdWords Quality Score – What is it? How do you improve it?

​Recently we came across a brilliant post from Brad Geddes, of BG Theory in which he goes into depth about what Google AdWords Quality score is, how to understand it and how to increase your Quality Score. Optimising Quality Score can lead to major performance benefits.

​Brad goes on to talk about the Adalysis PPC Tool can help, of which he is a co-founder. You can find this and other PPC Tools on our blog.